Instructions then tell how with minor reorganization, he can use the same lecture retitled "Are You Tired or Toxic?" to present to lay groups like church groups, the PTA, and other special interest support groups to advertise his expertise in this area. As time rolls on he can add slides of his own such as case examples and new information as his audiences grow in sophistication.

It is meant to simultaneously instruct as well as build his credibility and practice. And you actually learn yourself as you rehearse it. He can also deflect the cost of renting and auditorium by selling the companion book (TIRED OR TOXIC?) after the talk (available at 40% discount in quantities of 40 or more). Subsequently, as people learn more about the environmental medicine approach to solve their medical problems, they progressively appreciate the limitations of the drug orientated approach and find less use for it.

Remember, you can be a terrific physician, but if no one knows of your expertise or the rationale for referring recalcitrant patients to you, your talent may lay dormant and wasted. Happily, you will find that every time you present your lecture, many in the audience will benefit from being introduced to these revolutionary diagnostic and therapeutic concepts. And as they begin to heal they become your best advisors.